Legitimate criticism of cancel culture

In this segment of Real Time Maher discusses a Burger King ad that brings to light female stereotypes with a joking, attention getting headline: Women belong in the kitchen. The ad goes on to explain that they want to remediate the unbalance of female chefs. And yet the politically correct cancel culture just took the headline at face value and got offended at a misogyny that wasn't there. As is Maher's wont, he then extended the point with honest ads from other companies that are sure to rile the politically correct and make the rest of us laugh.