Ball: Class framing more effective than racial framing

Krystal makes clear that while racism is real and prevalent, using it as a basis for framing a progressive issue isn't nearly as effective as using class. She cites some studies to support it. Class framing is effective across not only racial but across political groups while racial framing turns off conservatives. The latter are turned on though by the good fight against the corporate overlords who are the ones ruining their lives.

Bernie is particularly adept at this, pitting the working class--which includes all races--against the 1%. Hence his appeal even with some working class conservatives. And why both establishment Parties cannot stand him, since they long ago abandoned the working class so they both prefer to race bait instead. It's also why the corporate media does its best to ignore or at best minimize class issues in their reporting, also preferring the more distracting racial frames.

So when you get criticized by politically correct culture warriors who claim that you aren't emphasizing racial issues and therefore somehow racist, like they did against Bernie, remember that Bernie included racial justice implicitly in his class framing and was the more effective for doing so. Meaning his class issue frames all polled well across political lines. That he lost the primary has way more to do with establishment politics and media desperately trying to keep effective class issues and framing off the public radar.