Thom (along with Lakoff) emphasizes that effective framing is critical to influencing political behavior. And we must use this highly effective and accurate word to frequently and continually frame the Repug Party: Corrupt. Let's use it at every opportunity. Thom provides quite a few examples as evidence of their corruption and concludes:
"Corruption is the single most powerful word that can be used in politics, when it’s used to describe a corrupt reality. And the Republican Party, from its billionaire-owned leadership to its Brownshirt fascist base to its upside-down-star Satanic logo is corrupt. We all need to start using the word corruption to describe Republicans at every turn. Democrats need to put it in every single one of their advertisements.
"The DNC should start using the word every day in their press releases and descriptions of Republican actions and policies. White House Press Secretary Jen Psaki needs to say the word corruption whenever she refers to Republicans or the corrupt billionaire-owned rightwing TV and radio networks. Democrats must play hardball; the future of our republic is at stake. When your opponents are deeply corrupt, using the word corruption isn’t just a strategy, it’s an imperative."
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