Biden wakes up about Repugnaklans

At least he said so here: 

"I never expected the ultra-MAGA Republicans who seem to control the Republican Party now, to have been able to control the Republican Party. I never anticipated that happening." 

So now what? Just promoting policy isn't going to generate enough votes to beat the fascists. Lakoff has made clear time and again that bald facts and elite policy wonking just turns off most voters.  We need much more such and repeated rhetoric from Joe harshly calling their Party out for fascism. Yes, use that word because that's what it is. 

And on the other side of it, instead of just trying to sell policy, try Lakoff's advice and emphasize the progressive value system of caring, helping each other out, we're in this all together, paying our fare share etc. Do so in short phrases in plain words. And do it often with numerous ads on corporate and social media. This is what has the best result for most voters. We really must defeat the fascists so please take that advice based on the cognitive science.

In other words: