Lakoff: People vote their identity

From "Framing 101," which is an excerpt from Don't Think of an Elephant:

People "vote their identity. They vote their values. They vote for who they identify with."

And this on the types of progressives:

"Remember the six modes of progressive thought: (1) socioeconomic, (2) identity politics, (3) environmentalist, (4) civil libertarian, (5) spiritual, and (6) anti-authoritarian. Notice which of these modes of thought you use most often — where you fall on the spectrum and where the people you talk to fall on the spectrum. Then rise above your own mode of thought and start thinking and talking from shared progressive values."