Positive propaganda

People assume that propaganda is in itself negative. That's because they're buying that propaganda. Here's an article on how it can be positive: "Communicational positive propaganda in democracy." Abstract:

"This study examines the propaganda from point of view of positive effects in actual social life dominated by democracy. People have to deal with propaganda in ordinary life: it happens through advertising, propaganda occurs in political speeches, in TV shows, even in the news… With the development of means of communication and especially of mass media, propaganda has become inseparable from the contemporary mass culture. Some sociologists state that the tendencies of propagating particular lifestyles and models of behavior have a negative impact on the society; on the other hand, propaganda can be used for positive purposes: for example, for spreading healthy lifestyle, anti-smoking and anti-drugs campaigns, anti-discrimination ideas etc."

Also recall this from WEB DuBois:

"Thus all Art is propaganda and ever must be, despite the wailing of the purists. I stand in utter shamelessness and say that whatever art I have for writing has been used always for propaganda for gaining the right of black folk to love and enjoy. I do not care a damn for any art that is not used for propaganda. But I do care when propaganda is confined to one side while the other is stripped and silent."