Seth Abramson on meme effectiveness

He is particularly referring to military memes about the Ukraine war in this post. Therein he offers quite a few examples to share widely because of their effectiveness. So keep sharing memes citizens. They have a much greater effect than you might think. Especially if shared by a lot of people in social media. Do you civic duty! Abramson noted:

"Memes don’t move military conflicts. But they can influence public perception of how a conflict is unfolding—and that, in turn, can alter the appetite a nation and its allies have for the continuation of that conflict. Memes can even, at the margins, hearten (or dishearten) some soldiers."

"There is also some evidence to suggest that Ukrainian resolve has been bolstered not only by its successes on the battlefield but its obvious—and, it must be said, equally numerous and stunning—victories in the public relations war that’s run concurrent to the military conflict itself. This daily public relations tilt comprises public interviews with Ukrainian president Volodymyr Zelenskyy, formal messaging by the Ukrainian government and military and their allies, and, yes, to some extent at least, by memes."

"Is this meme library or meme bank merely for a lark? Absolutely not. The idea here is that these memes are very powerful pro-Ukraine messaging which, taken in sum, can transform public perception by correctly positioning Ukraine’s defenders as David-like heroes and Putin and his Kremlin sycophants as Goliath-like brutes."