FrameLab: Moral warfare

Are you open to learn practical tools to win this war? 

"Powerful metaphors and frames, often repeated by politicians and the media, sink into our unconscious and create a concept of 'common sense' — even when the ideas behind them are the opposite of sensible. We use these unconscious ideas to navigate social and political issues. These unconscious frames are not neutral. They are carefully constructed to evoke certain associations and emotions.The importance of these unconscious frames in politics cannot be overstated. Politicians and their strategists craft messages to resonate on a deeper, often emotional level. They operate on the level of our values — both conscious and unconscious. The way an issue is framed can result in a significant difference in public perception."