WNBA Report: Highest attendance in 27 years

And most watched games ever on national TV. See the story here and the report here. Why?

"Throughout Tip-off Week, four of the five moments that drove the most engagement on social channels featured highlights of Indiana Fever’s Caitlin Clark, Chicago Sky’s Angel Reese, Los Angeles Sparks’s Cameron Brink or Las Vegas Aces’ Kate Martin." 

• Attendance is up 156% from last year, and more than half of all WNBA games this year have been sellouts.

• About 400,000 fans have attended WNBA games this season, filling WNBA arenas to 94% capacity.

• This year's televised games (ABC, ESPN, etc.) are averaging 1.32 million viewers, nearly triple last season's average of 462,000.

• WNBA Countdown is averaging 741,000 viewers, a 211% increase from last year's full season average.

• The WNBA's online merchandise store has already set a single-season sales record (with 4+ months left in the season), and sales are up 756% compared to last year.

• The WNBA's social channels garnered 157 million video views through the first week of the season, an all-time high and up 380% compared to last year.

• The WNBA set an all-time high for League Pass subscriptions last month with a 355% increase vs. last season.