Colbert jokes about how so many in MAGA are referencing TrumPus as big daddy. See FrameLab's post on how this is textbook strict father morality, aka authoritarianism.
Thing is, given their emphasis on framing they choose this innocuous name for it rather than the more effective and accurate term fascism. We should use the latter to justifiably scare the shit out of voters so that we fight back instead of just distantly analyze it.
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