Unfortunately they've gaslit some of the (formerly) woke to join them in canceling this agenda. Propaganda is a powerful thing. We woke need to wake up and use it better ourselves if we want to defeat them. Thinking that propaganda is in itself a negative we should avoid is succumbing to their gaslighting about it in order to disarm us from countering them. See the word's definition for accuracy.
Call it framing if it makes you feel more woke. Same difference. Just use it. Seth Abramson's meme library provides some examples.
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